You check your blind spot and your whole shoulders have to come along for the turn. You wake up stiff, spend the day at a screen, and by evening the ache has crept up into a headache. Neck pain rarely stays in the neck — it shows up as stiffness, limited motion, shoulder tension, and headaches that start at the base of the skull.
It’s one of the most common complaints we see at Herring Spine & Rehab, and it deserves the same diagnostic depth as back pain. Since 1981, we’ve treated neck pain throughout East Alabama — finding the mechanical cause and correcting it, instead of just masking it with medication.
Tech neck. Hours looking down at phones and computers strain the cervical spine. The further your head tilts forward, the more load your neck muscles and discs carry — all day, every workday. We see this constantly in office workers around Opelika and Auburn, and it’s getting more common, not less.
Stress and muscle tension. Stress tightens the muscles around the neck and shoulders into chronic tension. Those tight muscles pull on the cervical joints, and the cycle feeds itself: tension causes pain, and pain causes more tension.
Whiplash and auto accidents. Whiplash from auto accidents often doesn’t hurt for 24 to 72 hours, then arrives as stiffness, headaches, and limited motion. Even a low-speed collision can injure the soft tissues and joints of the neck.
Disc and joint problems. The same disc and facet joint problems that cause back pain happen in the neck. When a cervical disc bulges or a facet joint becomes inflamed, it can irritate nearby nerves. If your neck pain comes with arm numbness, tingling, or headaches, tell us — those patterns help pinpoint whether the source is joint, disc, or nerve-related.
Old injuries and posture habits. Years of poor posture, old sports injuries, and accidents that never fully healed leave behind altered movement patterns and joints that never quite moved right again. The pain shows up later, often seemingly out of nowhere.
If you’ve been in an accident, get your neck checked even if it doesn’t hurt yet. Whiplash symptoms commonly take 24 to 72 hours to appear — a tap in a Tiger Town parking lot or a fender bender on Pepperell Parkway can injure your neck without immediate pain.
At our office, same-day X-rays help rule out fractures and document what the accident actually did. We work directly with auto insurance, attorneys, and workers’ compensation, and we provide the documentation and reports your claim needs. What matters most is starting care before stiffness and scar tissue turn a treatable injury into a chronic one.
We diagnose neck pain the same way we diagnose everything: we start by listening. Not a rushed five-minute intake — an actual conversation about when your pain started, what makes it better or worse, and what you’ve already tried.
Then comes the physical examination. We check your range of motion, test your reflexes and muscle strength, and palpate the spine to find exactly where the problem originates. Our on-site X-rays mean we can image your neck the same day, right here, when imaging is indicated — no driving across town and waiting days for results.
When a case needs more than X-ray, our doctors hold auxiliary staff privileges at East Alabama Health, so we can order MRIs and advanced imaging when a case needs it. And just as important: not every neck pain is a chiropractic case, and we’ll tell you straight if your condition needs a different kind of care first.
Surgery should be your last option, not your first. Most neck pain is a mechanical problem — joints that aren’t moving the way they should, discs pressing where they shouldn’t, muscles locked in protective spasm — and mechanical problems respond to mechanical treatment.
Gentle cervical adjustments restore proper motion to the joints of the neck. These aren’t the aggressive twists you see in viral videos — our doctors use controlled, precise movements to relieve nerve irritation so your body can heal.
Soft tissue work addresses the chronic tension in the neck and shoulder muscles that keeps pain going. Decompression is available where appropriate for disc-related neck pain.
Electrical muscle stimulation reduces spasm and improves blood flow to injured tissues. Ultrasound therapy penetrates deep into soft tissues to promote cellular repair. Cold laser therapy decreases inflammation without medication. Deep moist heat relaxes tight muscles before adjustments, making treatment more comfortable and effective.
Our medical team adds options when chiropractic care alone isn’t enough. Dr. Ronald J. Herring and nurse practitioner Jeff Sanders can prescribe non-narcotic pain relief, muscle relaxants for severe spasm, and anti-inflammatory medications. For stubborn, localized inflammation, targeted injections are available — coordinated under one roof, by a team that actually discusses your case together.
Since 1981, Herring Spine & Rehab has treated neck pain in factory workers, nurses, teachers, athletes, retirees, and families throughout East Alabama. Both Dr. Ron and Dr. Rod Herring earned Young Chiropractor of the Year from the Alabama State Chiropractic Association — Dr. Ron in 1989, Dr. Rod in 1996 — and Dr. Rod received the association’s highest honor, Chiropractor of the Year, in 2019.
Our doctors hold auxiliary staff privileges at East Alabama Health, allowing us to order MRIs and advanced imaging when cases need more than our office provides. In 2005 we added Tiger Town Wellness, bringing Dr. Ronald J. Herring — a medical doctor who completed his residency at Mayo Clinic — and nurse practitioner Jeff Sanders alongside our chiropractors. Truly integrated care, under one roof.
Unlike many practices, we don’t require contracts. You pay by the visit, and we accept most insurance including BCBS, Aetna, Humana, United Healthcare, and Medicare. Our hundreds of five-star reviews reflect patients who got back to work, back to driving comfortably, back to sleeping through the night — without surgery.
It’s the question everyone asks and most websites dodge: what is this going to cost me? The honest answer is that it depends on your diagnosis — and anyone who quotes you a firm price before examining you is guessing. Here’s what actually determines it.
What affects your cost. Three things. First, what your treatment involves: a straightforward muscle strain treated with adjustments costs less than a disc problem that needs decompression, modalities, and medical co-management. Second, how many visits your condition needs — an acute strain might resolve in a handful of visits, while a chronic disc problem takes longer. Third, whether imaging is needed. Our X-rays are taken on-site the same day, so you’re not sent across town to an imaging center or left waiting days for results.
How insurance fits. We accept most major plans, including BCBS, Aetna, Humana, United Healthcare, and Medicare. Before your first appointment, our staff verifies your coverage, so you know what your plan covers before care begins — no surprises after the fact. Coverage varies from plan to plan, which is exactly why that verification matters more than any number we could put on this page.
If you’re paying out of pocket. There are no contracts and no prepaid treatment packages here. You pay by the visit, one visit at a time. We diagnose first, then recommend a plan based on your condition — and if your neck pain needs a different kind of care first, we’ll tell you that straight, before you’ve spent money on treatment that won’t help.
What your first visit looks like. It starts with a conversation about when your pain started, what makes it better or worse, and what you’ve already tried. Then the examination: range of motion, reflexes and muscle strength, and hands-on checks to find where the problem originates, with same-day X-rays when they’re needed. From there we explain what we found and what we recommend — so the plan, and what drives its cost, is clear before treatment begins.
Effective, non-surgical neck pain treatment is available right here in Opelika. We’re located at 2011 Gateway Drive, just minutes from Tiger Town, the Auburn Mall, and Saugahatchee Country Club.
Our office hours:
Monday through Friday: 8am–12pm and 1:30pm–5:30pm
Saturday: 8am–12pm
Call us at (334) 745-5321 to schedule your first appointment. Our staff will verify your insurance coverage and answer any questions before you come in.
Serving patients throughout East Alabama, including Opelika, Auburn, Phenix City, Valley, LaFayette, Dadeville, Beulah, Smiths Station, and surrounding communities. Same-day X-rays available. No contracts required.
Q: Why didn’t my neck hurt right after my car accident?
A: That’s a known pattern with whiplash — symptoms often take 24 to 72 hours to show up, arriving as stiffness, headaches, and limited motion. Feeling fine at the scene doesn’t mean your neck is fine. Getting evaluated early matters, both for your recovery and for documenting the injury if there’s an insurance claim.
Q: Can looking down at my phone really cause neck pain?
A: Yes. “Tech neck” is one of the most common causes we see. Hours spent looking down at phones and computers strain the cervical spine and the muscles that support your head, and the load compounds day after day. The fix starts with correcting the joint and muscle problem, then rebuilding the posture habits that created it.
Q: My neck pain comes with tingling in my arm. What does that mean?
A: Tingling, numbness, or pain traveling into the arm or hand can mean a nerve is being irritated — often by a disc or joint problem in the neck. Those patterns help us pinpoint the source, and they’re a good reason to get evaluated rather than wait it out.
Q: How many visits will I need?
A: It depends on your diagnosis, not a preset plan. Here’s our commitment: we diagnose first, then recommend a plan based on your condition — and we don’t sell prepaid treatment packages or require contracts. You’ll always know what we’re doing and why, and you’ll be re-evaluated as you progress.
Q: Do you accept my insurance?
A: We accept most major plans including BCBS, Aetna, Humana, United Healthcare, and Medicare — and we verify your coverage before your first appointment so there are no surprises. No contracts, no prepaid plans: you pay by the visit.